The City of Lausanne wants to boost employment on its territory. If the Vaud capital wishes to continue to rely on its assets – health, training, sport and tourism – which still have great potential for growth, it also intends to diversify its economic fabric, particularly in the secondary sector. The Municipality creates a new body: the Development and Promotion Unit of the City of Lausanne.
Fourth Swiss city in size and number of inhabitants, Lausanne does not occupy this ranking by far in terms of economy and employment. “The report is saddening, we have a higher unemployment rate than the canton of Vaud which itself has a rate higher than the Swiss average”, said Tuesday in front of the press Pierre-Antoine Hildbrand, municipal Lausanne in charge of the economy, bluntly referring to “deficiencies”.
“Lausanne has missed certain major stages of economic development, he continued. The banking sector has never taken on the scale of that of Geneva or Zurich, the same for that of pharma compared to Basel. The city never had a great industrial tradition,” Hildbrand recalled. “All this weighs on the presence of the headquarters of large companies”.
Not enough private jobs
“We have a pool of modest private jobs compared to the population. The potential for increased employment on our soil is enormous,” added trustee Grégoire Junod. “Over the past fifteen years, we have developed new and large housing sites. It is the right timing to put on the table a strategy aimed at encouraging the creation and establishment of businesses” in the Lausanne region, said he explained.
The Municipality with a pink-green majority is regularly criticized by the right for not doing enough economically and especially for job creation. Tuesday on the Lausanne-Vennes Biopôle site, she clearly displayed her ambition: “to promote Lausanne as an essential economic destination”. Mr. Junod promised to make it one of the priorities of the 2021-2026 legislative program.
“If the City has solid assets, it must now set up an ambitious project to promote the territory and its actors, and equip itself with an organization ensuring the optimal development of the various strategic activity sites”, have summed up the two leaders. Lausanne will therefore continue to develop and strengthen its key areas which constitute its “ecosystem”: health, training, sport and tourism.
But the City also intends to focus on diversifying its economic fabric. The very strong growth of the tertiary sector must be tempered a little compared to that of the secondary sector, which also has growth potential, said the Lausanne trustee in substance. It will also be a question of taking care of the close relationship with the private sector.
Grégoire Junod also said he wanted to “play the map of second-level tourist cities to the fullest, compared to the major European capitals”.
On the strength of all these observations, the Municipality has thus defined a strategic vision based on three axes: the development of six activity sites (Biopôle, Rasude and Pôle gare, Beaulieu, Plaines-du-Loup, Sévelin-Sébeillon-Provence and Vernand , Prés-de-Vidy), the promotion of Lausanne as an economic and tourist destination, as well as knowledge of the players and the economic flows they generate.
To implement this strategy, the Municipality is creating a brand new entity, the Development and Promotion Unit of the City of Lausanne. It will be made up of five people and led by the strategic advisor to the syndicate, Fabrice Bernard. It is she who will define the strategic vision, develop, implement and lead the action plan for the period 2023-2026.
This article has been published automatically. Source: ats
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