SIMA 2022 – Digitalization of the music industry: What prospects for French-speaking Africa?
(SIMA 2022) – The African music industry generated more than $17 billion excluding concerts in 2017. Since then, the market has exploded further. In French-speaking Africa alone, there are approximately 400 million potential music consumers, 65% of whom are under 25 years old. The Internet penetration rate on the continent, which today stands at 22% …
